The pitch
Built a solar sales machine from a standing start: 70 outside reps, a national
dealer network, $130M+ in lifetime sales, $30M peak year — then exited.
Co-built and sold a vertical SaaS next (ShimmerWorks — live today as BriteBuild).
Now running founder-led sales at Strategy Labs AI. The unusual part:
I also build the stack my teams sell with — CRM, quoting, financing, e-sign —
so pipeline problems get fixed in software the same week, not next quarter.
Numbers
$130M+lifetime team sales
$30Mpeak year · $18M avg
70reps, built from zero
nationaldealer network
4×"best solar co." wins
Experience
Founder & Owner-Operator · Strategy Labs AI, LLC
2024 — Present
AI-native technology consulting · founder-led sales
- Every dollar of firm revenue is founder-sold: prospecting, scoping, pricing, and closing consulting engagements for AI-native enterprise software.
- Landed and delivered the firm's flagship enterprise engagement — the 14-month co-build ShimmerWorks — acquired, live today as BriteBuild.
- Built demand-generation assets in-house: the published 2025–2026 on-prem AI hardware guide and interactive budget tool that open technical sales conversations.
Co-Founder & Engineer · ShimmerWorks
2025 · acquired
Multi-tenant SaaS for solar EPCs and contractors · acquired, now operated as BriteBuild
- Conceived, built, and sold a vertical SaaS — the largest single close of my career, and proof I can sell a product as well as a service.
- The product itself is a sales-enablement stack: CRM with four pipeline views, quote & pricing engine, multi-lender financing splits, rebate calculators, and DocuSign contract flow — the tooling a 70-rep org runs on, designed by someone who ran one.
Co-Founder & COO · Gold Rush Energy Solutions
2015 — 2024 · exited
Residential & commercial solar EPC · Sacramento, CA
- Built and led the entire sales organization from inception: 70 outside reps plus a national dealer network that together produced $130M+ in lifetime sales and a $30M peak year.
- Personally sold $6.3M a year on average (15–20 deals a month) while building the org — player-coach, not just manager.
- Channel development: constructed the dealer program that took a Sacramento EPC to national reach — recruitment, enablement, and economics that kept partners selling.
- Brand as pipeline: four consecutive years "Best Solar Company in Area," Chamber Startup of the Year (2018) and Small Business of the Year (2019) — market-choice awards that converted directly to inbound demand.
- CALSSA President's Circle — industry association leadership alongside California's largest solar players.
- Armed the team myself: Salesforce customization, automated proposal generation, DocuSign flows, and QuickBooks-integrated ops tooling — rep-facing software built in-house, years before buying it was an option.
Vice President & Secretary, Board · Placerville Food Co-op
2024 — Present
2,524 member-owners · Placerville, CA
- Helped raise $155K+ net in months in a member-driven capital campaign — persuasion at retail scale, one member at a time — adding 76 new member-owners and funding the down payment on a $1.39M building acquisition.
Selling range
- Channel & GTM
- Dealer-network construction & economics, outside-rep org building (0 → 70), founder-led enterprise sales, consultative technical selling, demand generation through brand and content
- Sales systems
- Salesforce (admin-level customization), CRM design, quote-to-contract automation, DocuSign, proposal generation — I build the stack, not just run it
- Domain depth
- Solar & storage economics, financing products and lender programs, utility incentives & NEM, AI/enterprise software consulting
- Capital raising
- Member capital campaign ($155K+ net), acquisition financing relationships (bank + CDFI), two company exits
Recognition
CALSSA President's Circle · California State Contractor (CSLB Lic# 99454SP)
—
"Best Solar Company in Area" — four consecutive years
2019 — 2022
Chamber of Commerce — Startup of the Year · Small Business of the Year
2018 · 2019
