Daniel Ramirez

Home Improvement Sales · Player-coach & team leader

Sacramento, CA · /home-improvement

Daniel Ramirez

The pitch

Ten years selling and running home-improvement sales — solar, battery storage (on- and off-grid), roofing, HVAC and mini-splits, residential and commercial. Personally closed 15–20 deals a month — $6.3M a year — while managing a 6-rep in-house team and orchestrating a national dealer program. Fluent in every major lender and product in the space — loans, PPA, prepaid PPA — and technical enough to design the job I'm selling. Plug-and-play from day one.

Numbers

$130M+lifetime team sales
$30Mpeak year · $18M avg
$6.3M/yrpersonal sales · 15–20 deals/mo
6 reps10–15 deals / mo each
"best solar co." wins

Experience

Co-Founder & COO · Gold Rush Energy Solutions

2015 — 2024 · exited

Residential & commercial EPC — solar, storage, roofing, HVAC · Sacramento, CA

  • Personally closed 15–20 deals a month in the home — $6.3M a year in personal sales at a $35K average ticket — while running the company. Player-coach, not a desk manager.
  • Recruited, trained, and managed a 6-rep in-house team producing 10–15 deals a month each — hiring, ride-alongs, comp plans, and pipeline accountability.
  • Built and orchestrated a national dealer program — 70+ outside sellers at peak — owning comp structures, deal flow, pipeline management, and underwriting across partners. The channels together: $130M+ lifetime, $30M peak year.
  • Sold across the trades: solar, battery storage (on- and off-grid), roofing, HVAC and mini-splits — residential and commercial.
  • Financing fluency that closes marginal deals: every major home-improvement lender, every product — loans, PPA, prepaid PPA — plus ITC, NEM, and utility incentive programs.
  • Engineered what I sold: Aurora, Sighten, Energy Toolbase for design and proposals; commercial load profiling, peak-demand shaving, battery string sizing, and demand-rate analysis for C&I work.
  • Brand that fed the funnel: four consecutive years "Best Solar Company in Area," Chamber Startup of the Year and Small Business of the Year — awards that converted to inbound demand.

Founder & Owner-Operator · Strategy Labs AI, LLC

2024 — Present

Business automation & custom software for contractors and the trades

  • Founder-led consulting: automations and custom software for contractor businesses — I build the CRMs, quoting engines, and financing flows sales teams run on.
  • Co-built and sold ShimmerWorks, a multi-tenant SaaS for solar EPCs (terms under NDA) — live today as BriteBuild (britebuild.com).

Vice President & Secretary, Board · Placerville Food Co-op

2024 — Present

2,524 member-owners · Placerville, CA

  • Helped raise $155K+ net in months in a member-driven capital campaign — persuasion at retail scale, one member at a time — adding 76 new member-owners and funding the down payment on a $1.39M building acquisition.

Selling range

Products & trades
Solar PV · battery storage, on- and off-grid · roofing · HVAC & mini-splits · residential and commercial (C&I)
Financing
All major home-improvement lenders and products — loans, PPA, prepaid PPA — plus ITC, NEM, and utility incentive programs
Design & tools
Aurora · Sighten · Energy Toolbase · Salesforce & CRM ops · automated proposals · DocuSign contract flow
Technical selling
Commercial load profiling · peak-demand shaving · battery string sizing · demand-rate analysis

Recognition

CALSSA President's Circle · California State Contractor (CSLB Lic# 99454SP)
"Best Solar Company in Area" — four consecutive years
2019 — 2022
Chamber of Commerce — Startup of the Year · Small Business of the Year
2018 · 2019