The pitch
Ten years selling and running home-improvement sales — solar, battery storage
(on- and off-grid), roofing, HVAC and mini-splits, residential and commercial.
Personally closed 15–20 deals a month — $6.3M a year — while managing
a 6-rep in-house team and orchestrating a national dealer program. Fluent in every major lender and
product in the space — loans, PPA, prepaid PPA — and technical enough
to design the job I'm selling. Plug-and-play from day one.
Numbers
$130M+lifetime team sales
$30Mpeak year · $18M avg
$6.3M/yrpersonal sales · 15–20 deals/mo
6 reps10–15 deals / mo each
4×"best solar co." wins
Experience
Co-Founder & COO · Gold Rush Energy Solutions
2015 — 2024 · exited
Residential & commercial EPC — solar, storage, roofing, HVAC · Sacramento, CA
- Personally closed 15–20 deals a month in the home — $6.3M a year in personal sales at a $35K average ticket — while running the company. Player-coach, not a desk manager.
- Recruited, trained, and managed a 6-rep in-house team producing 10–15 deals a month each — hiring, ride-alongs, comp plans, and pipeline accountability.
- Built and orchestrated a national dealer program — 70+ outside sellers at peak — owning comp structures, deal flow, pipeline management, and underwriting across partners. The channels together: $130M+ lifetime, $30M peak year.
- Sold across the trades: solar, battery storage (on- and off-grid), roofing, HVAC and mini-splits — residential and commercial.
- Financing fluency that closes marginal deals: every major home-improvement lender, every product — loans, PPA, prepaid PPA — plus ITC, NEM, and utility incentive programs.
- Engineered what I sold: Aurora, Sighten, Energy Toolbase for design and proposals; commercial load profiling, peak-demand shaving, battery string sizing, and demand-rate analysis for C&I work.
- Brand that fed the funnel: four consecutive years "Best Solar Company in Area," Chamber Startup of the Year and Small Business of the Year — awards that converted to inbound demand.
Founder & Owner-Operator · Strategy Labs AI, LLC
2024 — Present
Business automation & custom software for contractors and the trades
- Founder-led consulting: automations and custom software for contractor businesses — I build the CRMs, quoting engines, and financing flows sales teams run on.
- Co-built and sold ShimmerWorks, a multi-tenant SaaS for solar EPCs (terms under NDA) — live today as BriteBuild (britebuild.com).
Vice President & Secretary, Board · Placerville Food Co-op
2024 — Present
2,524 member-owners · Placerville, CA
- Helped raise $155K+ net in months in a member-driven capital campaign — persuasion at retail scale, one member at a time — adding 76 new member-owners and funding the down payment on a $1.39M building acquisition.
Selling range
- Products & trades
- Solar PV · battery storage, on- and off-grid · roofing · HVAC & mini-splits · residential and commercial (C&I)
- Financing
- All major home-improvement lenders and products — loans, PPA, prepaid PPA — plus ITC, NEM, and utility incentive programs
- Design & tools
- Aurora · Sighten · Energy Toolbase · Salesforce & CRM ops · automated proposals · DocuSign contract flow
- Technical selling
- Commercial load profiling · peak-demand shaving · battery string sizing · demand-rate analysis
Recognition
CALSSA President's Circle · California State Contractor (CSLB Lic# 99454SP)
—
"Best Solar Company in Area" — four consecutive years
2019 — 2022
Chamber of Commerce — Startup of the Year · Small Business of the Year
2018 · 2019